Exploratory sales is what we do best!
Organizations often bleed money, eat into a new round of financing, and get ahead of the process of building a successful company by deploying sales and marketing resources inappropriately. Gaining traction and growing a company’s revenues based upon new products and services is much easier if a phase that may be categorize as “exploratory sales” is undertaken. [...]
FINALLY …… SO WHAT IS THE PLAN?
With this broad framework for understanding marketing and sales functions, and activities; it is
important to decide how to best invest time, energy and money. I recommend an action
oriented strategy utilizing exploratory sales. Engage the market, ask questions – then review,
assess and develop more detailed plans based upon actual experiences as they unfold. Note: I
have seen [...]
ANOTHER THOUGHT …… IS IT SALES OR MARKETING?
Another understanding that often receives only lip service is that sales and marketing efforts
must be synchronized. Often good marketing creates awareness, interest, and desire; but, the
sales capability is not in place to capture it. Human Nature is such that many people will
second-guess and procrastinate rather than take action – hence, potential revenue slips away.
Similarly, even [...]
Organizations often bleed money, eat into a new round of financing, and get ahead of the process of building a successful company by deploying sales and marketing resources inappropriately. Gaining traction and growing a company’s revenues based upon new products and services is much easier if a phase that may be categorize as “exploratory sales” is undertaken. [...]
With this broad framework for understanding marketing and sales functions, and activities; it is
important to decide how to best invest time, energy and money. I recommend an action
oriented strategy utilizing exploratory sales. Engage the market, ask questions – then review,
assess and develop more detailed plans based upon actual experiences as they unfold. Note: I
have seen [...]
Another understanding that often receives only lip service is that sales and marketing efforts
must be synchronized. Often good marketing creates awareness, interest, and desire; but, the
sales capability is not in place to capture it. Human Nature is such that many people will
second-guess and procrastinate rather than take action – hence, potential revenue slips away.
Similarly, even [...]
